ACADEMY FOUNDATION & VARIETY PRESENT The 3rd ANNUAL TV SUMMIT MARCH 21, 2013
On Thursday, Mar. 21, at the Sheraton Universal Hotel in Universal City, join the Academy of Television Arts & Sciences Foundation and Variety for the 3rd Annual TV Summit. Confirmed speakers include Susanne Daniels (president of programming, MTV), Nigel Lythgoe (executive producer, American Idol and So You Think You Can Dance), Michael Wright (president of programming TNT, TBS, TCM) and many others. As television is being transformed by audiences splintered more than ever across new web and mobile platforms, the TV Summit will explore how to recognize opportunity with these changes to strengthen the overall business. Leaders from the broadcast/cable channels, emerging original content hubs, TV service providers and technology partners will explore what it means to develop, market and distribute successful programming.
5:00 – 5:45pm Showrunners SuperSession
The showrunners of today’s breakthrough and perennially popular shows will talk about what is important in making compelling series today. How do they manage the pressure to constantly interact with fan bases on social media? What is important in storytelling to best move a series along? What is the source of their inspiration? What are challenges in this increasingly competitive environment for audiences, faced with so many entertainment options?
Brian Lowry, TV Columnist Variety
Greg Yaitanes, Executive Producer of Banshee
Kevin Murphy, Executive Producer of Defiance
Graham Yost, Executive Producer of Justified and The Americans Janet Tamaro, Executive Producer of Rizzoli & Isles James Duff, Executive Producer of Major Crimes
Kurt Sutter, Creator and Executive Producer of Sons of Anarchy
Turner Broadcasting and beer marketer MillerCoors have struck a wide-ranging and exclusive product integration agreement that includes an array of marketing executions MillerCoors-Bthroughout 2013, the companies said Wednesday. The agreement was negotiated by Interpublic Group media agency Initiative on behalf of MillerCoors.
The deal covers many of Turner's entertainment networks and related properties, including TBS, TNT, CNN, truTV, Funny Or Die, NBA on TNT, Bleacher Report, NASCAR.com and more. Participating MillerCoors brands Coors Light, Miller Lite, Miller 64, Blue Moon and Leinenkugel's, as well as new brands such as Redd's Apple Ale and Third Shift.
A key part of the agreement, starting this month and going throughout the year: MillerCoors brands will appear in many TBS and TNT series. Writers for TBS and TNT originals can incorporate a beer, neons, barware, tap-handles and MillerCoors brand trucks.
Turner says these branded in-show placements will be "responsible product integration and set dressing." The MillerCoors deal is a category exclusive arrangement.
In that regard, Donna Speciale, president of Turner Entertainment and young adults advertising sales and marketing, stated: "It's smart and most importantly, it keeps the viewing experience our priority, with writers now able to utilize highly recognizable brands as episodes are developed by naturally integrating them within the show."
She adds: "This deal will change the way the industry approaches and collaborates on brand integration."
Turner didn't not disclose financial terms of the deal. The company did say MillerCoors will separately sponsor an assortment of Turner programs and platforms.
Some of the in-show branded integrations will include MillerCoors' brand Blue Moon within TNT's "Rizzoli & Isles"; Coors Light, along with other brands in TBS’s "Sullivan & Son"; Miller Lite in TNT's "Dallas"; Coors Light and Blue Moon in TNT's "Franklin & Bash"; and Miller 64 and Miller Lite in TNT's upcoming reality competition series, "The Hero," featuring Dwayne "The Rock" Johnson, starting up in June.
MillerCoors and Turner have done integration deals in the past, although the new agreement is broader in scope than previous arrangements.
Celia: I've been voting all week for Rizzoli and Isles in the fantasy couples tourney! I'm so glad they are in the final four, but can we get some scoop on my favorite ladies, please?
Keep on voting until the deadline, which is tonight at 9 p.m. PT. As for scoop, if you ever wondered what it would be like if Maura and Jane switched places, then an upcoming Rizzoli & Isles season four episode is for you. When a suspect with information decides that Jane is not a "nice lady," Maura is the only one he trusts and thus, she will be the one interrogating him. Jane doesn't let Maura just waltz in there unprepared, of course. That's where the fun starts.